I'd been running my consultancy for four years but couldn't explain why some months I had money and others I didn't. Learning to forecast cash flow properly meant I stopped panicking every invoice cycle. It's boring work—but it changed everything.
Build Something That Actually Makes Money
Most people who start a business fail within three years. Not because they lack ideas—but because they never learned the financial fundamentals that keep ventures alive. We teach you how money actually moves through a business, from your first dollar earned to scaling sustainably.
See What You'll Learn
Three Questions That Changed Everything
Back in 2018, I watched a friend's café close after eighteen months. Great coffee. Loyal customers. But she couldn't tell me her break-even point. These three questions came from that experience—and from hundreds of conversations with business owners since.
1
Can You Weather Six Bad Months?
Cash flow isn't about profit—it's about timing. You'll learn to forecast your money movement, spot danger weeks before it hits, and build reserves that actually protect you when sales drop.
2
What's Your Real Hourly Rate?
Most entrepreneurs underprice themselves brutally. We calculate your true cost per hour including everything—then build pricing that values your time properly while staying competitive.
3
Where Does Money Leak?
Subscriptions you forgot about. Suppliers charging more than competitors. Processes that cost more than outsourcing. Small leaks sink ships—we'll find yours and plug them.
Why Financial Literacy Beats Business Plans
I've seen elaborate 40-page business plans fail—and one-page spreadsheets succeed. The difference? Understanding where your numbers come from and what they mean.
You don't need an MBA. But you do need to grasp margins, pricing psychology, tax timing, and basic bookkeeping. Not theory—practical skills you'll use every week.
- Price products using market data instead of guessing or copying competitors blindly
- Read financial statements quickly to spot problems before they become crises
- Structure your business properly from day one to minimize tax and maximize flexibility
- Make hiring decisions based on numbers, not gut feelings or desperation
From People Who Rebuilt Their Numbers
These aren't overnight success stories. They're from business owners who took six to twelve months working through financial fundamentals—and came out the other side more confident.
The pricing section alone was worth it. I'd been charging $45 an hour for graphic design work that took me two hours of admin for every billable hour. Once I factored in my real costs, I raised rates to $85—and kept all my clients. I just needed the confidence to ask.
